Paid Search Optimization focuses on improving ad relevance, keyword targeting, bidding strategies, and landing page experience to maximize ROI from paid campaigns. It ensures ads reach the right audience at the right time while reducing wasted spend and improving conversion rates.

Search Engine Land has published a new video, ‘The advertiser side AI for paid search optimization’.

The SEL team says, “As publisher-side AI takes over query matching, bidding, and ad creation, advertisers are losing visibility and influence over what drives their results. Paid search has become AI vs. AI… their machine against yours. MotiveMap.ai helps you take that control back, giving advertisers the intelligence layer needed to guide automation with clarity and confidence. Join us for a live demo of MotiveMap.ai, the advertiser-side AI platform for Google and Microsoft Ads that makes optimization easier, faster, and more effective. See how Intent Alignment and Traffic Controller turn performance data into clear, data-driven actions based on captured purchase intents.”

Search Engine Land