Answer Engine Optimization (AEO) is essential to ensure content is easily understood and selected by AI-powered search and answer engines. It helps brands gain higher visibility by delivering clear, structured, and direct answers to user queries.

HubSpot has published a new episode of the ‘Field Notes’ podcast titled ‘Cracking the Code to Great AEO’.

It covers the following:

  • The anatomy of an AEO page vs an SEO page
  • Where to start with AEO content strategy?
  • AEO Best Practice #1: Put the Answer First
  • AEO Best Practice #2: Give More Context
  • AEO Best Practice #3: Add Structure to the Page
  • AEO Best Practice #4: Add an FAQ
  • AEO Best Practice #5: Include Original Insights
  • AEO Best Practice #6: Connect Every Point to the Product
  • HubSpot’s Free AEO Playbook
  • AEO Best Practice #7: Embed Schema.

HubSpot Marketing