Search Engine Land has published a new video, ‘Translating human creativity into AI profitability’.

The SEL team says, “Amid the constantly evolving landscape of creative and targeting, there’s one constant truth: bad ads won’t land. Yet in the increasingly asset-first world, it can be hard to know how to translate complete creatives into modular assets that will perform better in the AI-first ecosystem. Come discover data and trends on how search is evolving to favor PMax-oriented creative and what creative looks like in AI environments.

After this session, you’ll be able to:

  • Understand today’s asset-first landscape​.
  • Translate creative from complete ads to standalone assets​.
  • Successfully implemented this strategy.”

Neil Patel’s Blog