In 2026, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) will be central to search visibility as AI-driven platforms prioritize direct, trusted answers over traditional rankings. Brands must focus on structured data, authority, and intent-rich content to be cited and surfaced by AI search engines.

Search Engine Journal is hosting a webinar, ‘The State of AEO & GEO in 2026: Forecast, Investments, & Strategies’ on Wednesday, January 21, 2026, at 2 pm ET.

The SEJ team says, “In this webinar, Conductor’s Pat Reinhart, VP of Services & Thought Leadership, and Lindsay Boyajian Hagan, VP of Marketing, provide exclusive insights and commentary from The State of AEO/GEO in 2026 Report.

You’ll walk away with a clear, practical understanding of where leaders are investing, how AI visibility is evolving, and which tactics drive measurable impact across AI search experiences.

You’ll Learn:

  • Where enterprise leaders are investing in AEO/GEO in 2026, including budgets, channels, answer engines, and high-impact technologies.
  • The top challenges facing SEO/AEO teams (data quality, crawlability, scalable content creation), and how successful organizations are solving them.
  • Actionable strategies to increase AI search visibility through schema, structured data, topical authority, original data, and AI-optimized workflows“.

The State of AEO & GEO in 2026: Forecast, Investments, & Strategies

Search Engine Journal