Search Engine Land has published a new video, ‘Man vs machine Finding the right balance for winning paid media strategies’.

The SEL team says, “AI and Automation have transformed paid media — but success still depends on knowing where humans add irreplaceable value. In this candid discussion, Julie Warnecke (Found Search Marketing) and Frederick Vallaeys (Optmyzr) discuss how campaign management is evolving with AI, what’s next on the horizon (are keywords really disappearing?), and what marketers must do to stay indispensable.”

Neil Patel’s Blog