Google Maps rankings are essential for local businesses as they directly influence visibility in nearby searches and drive high-intent customers to physical locations. Higher rankings build trust, increase foot traffic, and give businesses a competitive edge in local markets.

MOZ has published a new guide, ‘How to Diagnose and Fix Google Maps Ranking Drops’.

Elizabeth Rule says, “Managing a Google Business Profile (GBP) that is suddenly not driving the leads or traffic it once did can be stressful. A loss of ranking in Google Maps can feel mysterious, but visibility drops usually have identifiable triggers. With the right sequence of analysis and fixes, you can recover.

This guide will walk you through a systematic diagnostic framework that you can use to confirm if it’s a real ranking drop versus normal fluctuation. If it’s a real ranking drop that needs to be corrected, this guide will help you:

  • Either rule out or confirm common profile issues
  • Determine the root cause
  • Identify the solution
  • Show how to implement the solution(s).”

How to Diagnose and Fix Google Maps Ranking Drops

MOZ