Today’s enterprise B2B buyer is highly informed, research-driven, and prefers self-guided digital journeys supported by trusted content and peer validation. They expect personalized, value-focused engagement across multiple touchpoints before engaging with sales.

MarTech has published a new video, ‘What’s the state of the enterprise B2B buyer?’.

 

It covers the following:

  • What’s the state of the enterprise B2B buyer?
  • What’s responsible for the trust gap with B2B buyers?
  • How has the playbook for reaching enterprise buyers changed?
  • Does authenticity still matter in the age of AI?
  • Vendors have far less visibility into enterprise buying/

MarTech