Multichannel video marketing enables brands to reach audiences consistently across platforms like websites, social media, email, and connected TV. It boosts engagement and recall by delivering tailored video content that matches user intent on each channel.

EMARKETER has published a new report ‘How Marketers Can Scale Multichannel Video Without Compromising Creative Quality’.

The EMARKETER team says, “New survey finds brands are uniting social, CTV strategies to deliver cohesive, targeted video content across platforms.

44.5% of marketers now allocate close to a third of their digital advertising budgets to video ads, according to an EMARKETER survey.

Download our new research report to discover how successful brands are uniting their social and CTV strategies in response to evolving consumer behavior. You’ll learn why short-form social video leads in effectiveness, how brands are efficiently adapting social content for bigger screens, and the strategies they’re using to overcome production challenges.”

How Marketers Can Scale Multichannel Video Without Compromising Creative Quality

EMARKETER