Inside Media Planning in MENA [Podcast]
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside Media Planning in MENA’.
The DMD team says, “How do you build a media plan for a region where social usage is among the highest in the world? In this episode of the DMI podcast, host Will Francis speaks with Ibrahim Jabri, Client Solutions at Meta and host of the Below the Fold podcast, about what makes media planning across MENA so distinct right now. Ibrahim breaks down how the region has vastly increased its digital budget allocations, which platforms dominate, and why Out of Home still delivers serious impact in Saudi Arabia. He also shares the biggest performance killer he sees in paid media: running the wrong creative in the wrong placement: like static, text-heavy direct response ads in video placement and what he expects to surge in 2026.”
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