SEO focuses on optimizing content to rank higher in traditional search engine results, while GEO (Generative Engine Optimization) targets visibility within AI-generated answers and summaries. Together, they ensure brands remain discoverable across both search listings and AI-driven discovery platforms.

Digital Marketing Depot is hosting a webinar, ‘From SEO to GEO: What the Shift Means For Your Site and Your Brand on Thursday, December 4, 2025, at 1.00 pm EDT.

The DMD team says, “The shift from SEO to GEO is real, and it’s already shaping how prospects, customers, and LLMs understand and interact with your brand. In this changing environment, one thing remains: Your website is still the best signal to feed your audiences your story.

Join Search Engine Land and Contentful for this live session and you’ll walk away with tactical advice on:
– How search has changed and continues to evolve
– How to adapt your content and your marketing team to meet these changes
– How to organize your marketing team to anticipate and respond to future changes
– How to make sure that AI is representing your brand accurately where it matters”.

From SEO to GEO: What the Shift Means For Your Site and Your Brand

Digital Marketing Depot