Google Web Guide is an AI-driven enhancement to Google Search that organizes web results into thematic sections, making it easier for users to explore complex topics. It improves discovery by grouping high-quality, contextually related content rather than showing a simple list of links.

MOZ has published ‘A Guide to Web Guide: Our Hybrid Search Future’.

Dr. Peter J. Meyers says, “To read the industry news, you’d think that Google search was hurtling toward an all-AI future, but the reality is that most search (even AI Mode) is a hybrid of AI/LLMs — specifically, Gemini — and the core organic search algorithms Google has been refining for over two decades. Google Web Guide (currently in beta) gives us a glimpse of what that hybrid search future might look like. On the surface, it looks a lot like traditional search, but it’s powered by multiple AI layers, including complex query fan-out.

What is Google Web Guide?

Google Web Guide is a hybrid search result that was introduced in Google Labs in late July of 2025. It combines Google’s organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.

Let’s break Web Guide down into its basic parts:

1. Organic results (FastSearch)
I was recently looking to replace some failing hardware (ok, I was also eyeing Cyber Monday deals), so let’s dig into a Web Guide result for “wireless gaming mice.”

At the top of this result, you’ll see something that looks very familiar”.

A Guide to Web Guide: Our Hybrid Search Future

MOZ