Search Engine Land contributor Claire Brain has published an article featuring strategies to to use AI to diagnose and improve search intent alignment.

She says, “AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming pages.

Pages on your website can be well written, well laid out, supported by backlinks, and even meet E-E-A-T expectations – yet still fail to rank.

While there are many possible explanations, one common issue is a misalignment with search intent, and it’s often harder to spot than it sounds.

When the focus is on content, optimization, and usability, intent can easily be missed or misjudged.

This is where AI can become a useful review tool, helping guide things back in the right direction.

Get back to basics

Whether you’re starting work on a new page or updating something older, beginning with the basics of search intent can help set you up for success.”

How to use AI to diagnose and improve search intent alignment

Search Engine Land