Facebook’s ad algorithm for 2026 is shifting heavily toward AI-driven automation and creative optimization, with Meta increasingly using machine learning to build, target, and personalize ads, reducing granular manual controls and making broader, AI-optimized campaigns more effective.

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know’ featuring Tara Zirker.

This video covers the following:

  • What Marketers Need to Know About Meta’s Andromeda Algorithm
  • How to Manage Facebook and Instagram Ad Targeting With Meta Andromeda
  • How to Manage Facebook and Instagram Ad Creative With Meta Andromeda
  • The Dynamic Creative Formula for Running Effective Facebook and Instagram Ads With Meta Andromeda.

Social Media Examiner