How Will AI Mode Impact Local SEO? [Answered]
Search Engine Journal contributor Jeff Riddall has published an article answering the question, ‘How Will AI Mode Impact Local SEO?’.
He says, “In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental restructuring. For marketers overseeing single or multi-location SEO strategies, the transition from the traditional blue-link environment to a conversational, synthesized search experience carries important stakes.
The initial manifestation of this shift, the AI Overview (AIO), which claims the premium “Position 0” real estate on a search engine results page (SERP), provided the initial shockwave. However, the long-term competitive reality is defined by AI Mode, a full conversational ecosystem where users can engage in multi-stage dialogue with AI. This interactive mode anticipates a user’s entire “information journey” by mapping out potential subsequent inquiries, known as latent questions or query fan-out, negating the need for users to click through for additional information.”
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