Conversion Rate Optimization (CRO) focuses on improving website elements such as design, content, and user experience to encourage visitors to take desired actions. By analyzing user behavior and testing variations, CRO helps maximize leads, sales, and overall business performance without increasing traffic.

HubSpot has published a new podcast episode titled ‘Conversion Rate Optimization Tutorial: 5 Steps To Optimize Your Marketing Campaigns Using AI + Data’.

It covers the following:

  • How to collect meaningful data across multiple platforms (not just vanity metrics)
  • Using AI to uncover conversion patterns you’d otherwise miss
  • Identifying exact drop-off points in your customer journey
  • Separating quick wins from strategic improvements for your next cycle
  • Real conversion rate optimization tactics that boosted our landing page performance.

HubSpot Marketing