Monitoring AI search visibility is crucial as users increasingly rely on AI-generated answers instead of traditional search results. Regular tracking helps brands maintain relevance, accuracy, and discoverability across AI-driven search and recommendation platforms.

Search Engine Land has published an article featuring useful strategies to monitor your brand’s AI search visibility.

The SEL team says, “With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics alone no longer capture this full picture.

Welcome to the era of generative engine optimization (GEO). If you aren’t tracking your brand’s visibility across AI search engines, you’re flying blind.

The AI search revolution is already here

The numbers are striking:

  • 58% of consumers have replaced traditional search engines with generative AI tools for product recommendations, according to Capgemini research.
  • Traditional organic search traffic is expected to decline by 50% by 2028, per Gartner.
  • ChatGPT referrals now drive 10% of its new user sign-ups – up from less than 1% just six months prior, Vercel reported.”

GEO Rank Tracker: How to monitor your brand’s AI search visibility

Search Engine Land