Shopify SEO is essential for improving product visibility and driving organic traffic to online stores in a competitive e-commerce landscape. Optimizing site structure, product pages, and technical SEO helps Shopify stores attract qualified customers and increase conversions.

Semrush has published a new guide, ‘Shopify SEO: Optimization Guide for Beginners’.

Vlado Pavlik says, “Shopify automatically handles technical SEO basics, but appearing in search engines still requires manual optimization.

This guide walks through 13 steps to optimize your Shopify store for search engines.

You’ll learn which SEO tasks Shopify manages automatically, which ones need your attention, and how to prioritize quick wins that drive traffic.

By the end, you’ll know how to get your products in front of shoppers searching on Google, without paying for ads. Plus, you’ll get some tips for gaining visibility in AI systems like ChatGPT.

Shopify’s SEO Capabilities: What’s Automatic & What’s Not

Shopify’s built-in SEO features form the foundation of SEO for Shopify, handling several core technical tasks automatically. These defaults reduce duplicate content issues and ensure search engines can crawl your store without extra setup.”

Shopify SEO: Optimization Guide for Beginners

Semrush