What do Joe Rogan, John Deere, and YouTube have in common? They are all favorites in the Manosphere, an informal cluster of mental constructs, attitudes, artifacts, and activities specifically targeted to appeal to men. And it includes those men (many of them young) whose lives are strongly influenced by these things.

Marketers whose products are specifically targeted toward men, such as shaving cream and beard-grooming equipment, need to understand the Manosphere so that its cultural expectations are reflected in product design, advertising, and delivery.
Two marketing agencies, Precision Strategies (https://www.precisionstrategies.com/) and Tunnl (https://tunnl.com/) partnered to survey 1000 men under 60 to discover their attitudes. In their survey, they discovered many attitudes that will affect their responsiveness to various themes and hooks in advertising.
This new report, “The Manosphere Index“, is available at no charge.
The Manosphere Index