In 2026, Answer Engine Optimization (AEO) focuses on structuring content to directly answer user queries across AI-driven search engines, voice assistants, and chat-based interfaces. It emphasizes clear intent mapping, authoritative sources, and conversational formats to improve visibility beyond traditional search rankings.

HubSpot has published the latest episode of the ‘The 2026 AEO Rules: How to Rank on GPT with ‘Citations’ Instead of Links’.

This video covers the following:

  • SEO vs. AEO: 2026 Guide
  • 10 Blue Links Endures
  • SEO Timing for Startups
  • Data Proves Search Isn’t Dead
  • SEO Trends and Myths Explained
  • Search vs LLM: Blended Strategy
  • Optimizing Content for AI Queries
  • Insights Beyond Panel Data
  • SEO Integration for Scale.

HubSpot