An effective content strategy is essential to align business goals with audience needs, ensuring the right message reaches the right people at the right time. It helps brands stay consistent, relevant, and competitive while driving engagement, trust, and measurable growth.

Search Engine Land contributor Adam Tanguay has published an article featuring useful tips to to build an effective content strategy for 2026.

He says, “Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.).

It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT.

The next, you’ll see reports that one platform is elevating Reddit while another is dialing it back.

Given how quickly this landscape shifts, I want to break down the approach, process, and resources my team is using to tackle content in 2026.

This goes far beyond a content calendar.

It’s about combining audience understanding, the interplay of organic platforms, and your brand’s perspective to build a content system that delivers real value.”

How to build an effective content strategy for 2026

Search Engine Land