AI-powered email content suggestions help marketers craft subject lines, body copy, and CTAs by analyzing customer behavior, preferences, and past engagement data. This leads to more relevant, timely emails that improve open rates, click-throughs, and overall campaign performance.

HubSpot has published a new guide, ‘AI-powered email content suggestions that actually convert leads’.

Cassie Wilson Clark says, “AI-powered email content suggestions use machine learning to tailor your subject lines, body copy, and CTAs to each audience segment and lifecycle stage. The system analyzes engagement data, like open rates and replies, to recommend what message, tone, or offer is most likely to drive action.

In practical terms, that means:

  • Generating email subject lines designed to boost open rates
  • Optimizing email copy that earns more clicks and replies
  • Recommending CTAs that move contacts from MQL to SQL faster

When connected to your CRM, AI turns raw engagement data into actionable insight. Instead of guessing what your audience might respond to, you see which phrases, formats, and offers actually convert. As the AI tool collects and analyzes more data, it compounds on those learnings with every send.”

AI-powered email content suggestions that actually convert leads

HubSpot