A CFO Reveals What Finance Really Wants From Marketing [Video]
The CMI team says, “What does a CFO really want from marketing? Jove Oakley, chief financial officer at Alchemer, a feedback management platform, knows. A CFO views the company’s budget in two buckets: revenue generation and overhead. Revenue-generation activities usually earn budget increases. Overhead activities are more likely to see cuts as long as the brand can deliver the same service. So, Jove says, marketers who want a more fruitful budget conversation should spend their time getting more projects into the revenue-generating bucket. Jove joined Alchemer’s chief marketing officer Bo Bandy for a recent Content Marketing Institute webinar — From Metrics to Money: How To Win Your CFO’s Confidence (and Your Next Budget).”
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