Data-driven decisions enable organizations to move beyond intuition by using reliable insights from analytics, user behavior, and performance metrics. This approach reduces risk, improves accuracy, and supports strategic actions that lead to measurable and sustainable outcomes.

Content Marketing Institute has published a new video, ‘Why Stories, Not Charts, Hold the Power in Data-Driven Decisions’.

The CMI team says, “Content marketers are storytellers until the data shows up. You craft narratives for campaigns, blogs, and video series. But when it’s time to report the results, the charts take over. Humana’s David Ciommo sees the consequences. The company had 44,000 dashboards and digital reports, and leaders still requested more, hoping the next one would finally explain the original.”

Content Marketing Institute