Creativity in B2B marketing is essential to cut through information overload and differentiate brands in crowded, logic-driven markets. It humanizes complex offerings, builds emotional resonance, and strengthens recall across long buying cycles.

MarTech has published a new video, ‘Zero to launch: Using AI for campaign and content creation at scale’.

This video covers the following:

  • Why make ROI: The Musical in the first place?
  • Why don’t companies get more creative in their marketing?
  • Is bureaucracy and personal preference holding back creativity?
  • What is the future of long-form, creative content?

MarTech