Creative innovation is transforming the way audiences interact with advertising. As brands move beyond mere visibility, emerging creative formats are complementing traditional ad breaks and broadening the possibilities within CTV.

Adweek is hosting a webinar, ‘The Creative Shift Redefining CTV Advertising’ on Thursday, January 22, 2026, at 1.00 pm ET.

The Adweek team says, “In this session, TripleLift and TelevisaUnivision reveal how enhanced, viewer-first formats are transforming performance, unlocking new monetization opportunities, and making CTV activation easier than ever.

We’ll share what’s working now, why in-show and in-break innovation matters, and how simple creative assets can power high-performing experiences, from pause ads to social-inspired units.

You’ll leave with a clear guide to driving real outcomes on CTV in 2026.

What You’ll Learn:

– How advertisers can activate quickly with minimal assets

– How publishers unlock new revenue through enhanced CTV experiences

– The trends shaping CTV’s next era, from retail media to AI-driven creative tools

– Why creative-led, consumer-preferred formats enhance and extend the impact of standard CTV spots”.

The Creative Shift Redefining CTV Advertising

Adweek