A product mindset in SEO treats content, pages, and user journeys as evolving products, continuously optimized based on user intent, behavior, and feedback rather than one-time rankings. This approach aligns SEO with long-term value creation, improving usability, relevance, and sustainable organic growth.

MOZ has published the latest episode of the Whiteboard Friday video ‘Level Up Your SEO Strategy with a Product Mindset’ featuring Gus Pelogia.

The MOZ team says, “Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a “product mindset” can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings, bundle tasks into larger projects, and build MVPs to prove value and get your initiatives prioritized.”

MOZ