How to launch a successful email marketing campaign: Tips + data from an email marketer [Guide]
Successful email marketing campaigns are essential for building direct, permission-based relationships with audiences and nurturing leads over time. When strategically personalized and timed, they drive higher engagement, conversions, and long-term customer loyalty.
HubSpot has published a new guide, ‘
Erica Santiago says, “Email marketing is a form of digital marketing that involves sending promotional messages or newsletters to a list of subscribers via email.
The goal is building customer relationships, promoting products or services, increasing brand awareness, and ultimately driving sales.
In my experience, email marketing allows me to reach my target audience directly with personalized and relevant content. It’s also cost-effective, easy to track, and provides valuable data for analyzing campaign success.
Marketers have been using email as a channel for almost as long as they’ve been using the internet. The first marketing email was sent in 1978, resulting in $13 million in sales.
Email has been one of the most highly used marketing channels ever since.
This is because email is a flexible yet cost-effective way to reach many people relatively quickly. I can also personalize my message to target specific audiences and generate leads.
Email marketing can take many different forms. These campaigns can include a single email announcing new content, an ongoing newsletter delivered regularly, or contacting customers about product updates.”
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