Think different: The Positionless Marketing manifesto [Guide]
Search Engine Land has published a new guide, ‘Think different: The Positionless Marketing manifesto’.
The SEL teams says, “In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the world.
Apple understood something fundamental: the constraints that limited imagination weren’t real. They were inherited. Accepted. Assumed. And the people who broke through weren’t smarter or more talented. They simply refused to believe the constraints applied to them.
Twenty-eight years later, marketing faces its own Think Different moment.
The constraints are gone. Technology has removed them. AI can generate infinite variants. Data platforms deliver real-time insights. Orchestration tools coordinate across every channel instantly. The infrastructure that once required armies of specialists, weeks of coordination and endless approvals now exists in platforms accessible to any marketer willing to learn them.”
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