AI Search in 2025 focuses on intent-driven, conversational results that combine text, voice, and visual understanding for more accurate answers. Businesses must optimize for structured data and high-quality, context-rich content to stay visible in AI-powered search ecosystems.

Marketing Week, in partnership with Google, has published ‘The AI Search Playbook’.

The MW team says, “The AI Search Playbook is a strategic guide to the biggest questions in AI-powered Search, and how brands and agencies can unlock growth together. As people ask more complex questions through voice and images, and explore features like AI Overviews, AI Mode, Circle to Search and Google Lens, Search is evolving beyond keywords to multimodal discovery. Drawing on insights from Google experts, brands and agency leaders, the manual explores visibility in AI-powered results, uncovering unseen demand, proving ROI, and adapting to Gen Z and Gen Alpha discovery. With practical frameworks, real-world case studies and actionable toolkits, it helps marketers move from awareness to advantage—turning curiosity into measurable, future-proofed growth.”

The AI Search Playbook

Marketing Week

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