Digital advertising trends in 2025 focus on AI-driven automation, smarter audience segmentation, and highly interactive ad formats that increase user engagement. As third-party cookies phase out, brands rely more on first-party data, contextual ads, and privacy-friendly targeting strategies.

Smartly has published the ‘Smartly’s 2026 Digital Advertising Trends Report’.

The Smartly team says, “The data’s in: based on insights from 450 marketers, Smartly’s 2026 Digital Advertising Trends Report reveals how AI is powering creative, media, and measurement to deliver real efficiency and impact for next year’s campaigns.

See how leading teams connect channels, cut waste, and use predictive AI to optimize before launch, and how you can apply the same playbook to power smarter, faster campaigns.

Uncover game-changing insights like:
● 46% of marketers are using AI to scale creative
● 33% run AI across creative, media, and measurement
● Up to 30% of marketing budgets are wasted, according to most marketers

Download the report to see how marketers are planning to use video, setting budget across various digital channels, and evolving to meet the changing dynamics in the customer journey. And how to stay ahead in 2026.”

Smartly’s 2026 Digital Advertising Trends Report

Smartly

Sharing is caring