Ensuring your emails land in Gmail’s Primary tab is crucial for maximizing visibility and open rates, as promotional placement often reduces user attention. This requires clean sender reputation, personalized content, and avoiding overly promotional triggers that push emails into other tabs.

MailerStack contributor Lyn Wildwood has published an article featuring seven strategies to make sure your emails land in the primary tab in Gmail.

She says, “In this post, you’ll learn how to make sure your emails land in the Primary tab in Gmail.

1. Understand how gmail tabs work

Before we begin, let’s talk about why the Primary tab is so important and why the Promotions tab is so problematic for marketers.

By default, Gmail users see the following tabs in their inboxes:

  • Primary – Messages from real people (non-marketers). Emails that don’t belong in the other tabs will also go here.
  • Promotions – Marketing emails, though Gmail says emails related to social and political causes will also go here.
  • Social – Emails from social media platforms, dating sites and similar websites.
  • Updates – Order confirmations, receipts, bills and bank statements.”

How To Make Sure Your Emails Land In The Primary Tab

MailerStack

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