HubSpot on 2025’s Lingering Questions
HubSpot contributor Laura M. Browning has published a new blog post ‘
She says, “Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.
This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more important than ever; authenticity, even if it means you’re a bit unpolished, is preferable to perfection; and consumers across all industries are hungry for community.
We’ve rounded up all the questions marketers asked each other in the last 12 months:
April Sunshine Hawkins, Marketing and communications leader
“What warm memory comes to mind when you hear these three words: creative, curious, courageous?”
Irina Novoselsky, CEO of Hootsuite
“I’ve spent the last year focused on building meaningful relationships on LinkedIn — sharing personal and professional experiences to create genuine connections. Each of these words have shaped this journey”.
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