Digital PR focuses on earning high-quality backlinks through newsworthy content, brand stories, and media outreach, enhancing both visibility and authority. Traditional link building relies on targeted outreach and directory placements, offering structured but often slower growth compared to Digital PR’s broader impact.

Search Engine Journal contributor Adam Riemer has answered the question – ‘Digital PR Or Traditional Link Building, Which Is Better?’ in the Ask An SEO series.

He says, “Digital PR is synonymous with link building at this point as SEO’s needed a new way to package and resell the same service. Actual PR work will always be more valuable than link building because PR, whether digital or traditional, focuses on a core audience of customers and reaching specific demographics. This adds value to a business and drives revenue.

With that said, here’s how I’d define digital PR vs. link building if a client asked what the difference is.

  • Digital PR: Getting brand coverage and citations in media outlets, niche publications, trade journals, niche blogs, and websites that do not allow guest posting, paid links, or unvetted contributors with the goal of building brand awareness and driving traffic from the content.”

Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better?

Search Engine Journal

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