Increasing customer retention is essential because loyal customers generate repeat business at a lower acquisition cost and often act as brand advocates. Strengthening retention also boosts long-term profitability by increasing customer lifetime value and stabilizing revenue growth.

HubSpot has published a new guide, ‘Best customer portal software tools for increasing customer retention’.

Rami El-Abidin says, “Customer portal software is a secure self-service platform that provides customers with a centralized location to view their data, track support tickets, and make payments. When connected to a CRM and a knowledge base, portals reduce ticket volume, strengthen trust, and increase customer retention.

Customers expect 24/7 visibility and quick answers without waiting in a queue or repeating information. That’s why more businesses are investing in customer portals. They’re branded, secure spaces that help customers help themselves. Customer portals don’t just simplify support; they empower customers and build loyalty through trust.

This guide covers what customer portals are, which features improve retention, and how to choose the right software. Discover why CRM-native solutions like HubSpot’s Customer Portal make it easier to unify data, automate updates, and deliver memorable service experiences.”

Best customer portal software tools for increasing customer retention

HubSpot