Intent-based marketing: How to target ready buyers [Guide]
Intent-based marketing focuses on understanding what customers want at the exact moment they search, browse, or engage online. By targeting real-time signals and motivations, brands deliver highly relevant messages that drive faster conversions and stronger customer alignment.
HubSpot contributor Erica Santiago has published a new guide, ‘Intent-based marketing: How to target ready buyers’.
She says, “Intent-based marketing (IBM) is a strategy that focuses on delivering targeted messages to consumers based on their online behavior and preferences.
Intent-based marketing differs from account-based marketing (ABM) in that ABM targets specific high-value accounts while IBM targets accounts that are actively searching for solutions.
For intent-based marketing, you’ll want a Smart CRM like HubSpot that utilizes AI automation to identify prospects who are actively showing interest and exhibiting buying signals, allowing you to prioritize and engage at the perfect time.
Furthermore, you‘ll need a CRM that unifies and enriches your data, with key features such as custom reporting, which will turn data insights into manageable reports that track everything from the start of the buyer’s journey to revenue attribution.”
Comments are closed.
