Using AI to engage a community means delivering personalized interactions, quick responses, and meaningful content based on member preferences and behavior. AI-powered insights help brands spark conversations, identify trends, and build stronger, more active communities.

HubSpot contributor Brianne Garrett has published an article explaining how The Doux uses AI to engage community.

She says, “Prior to the BGC partnership, Smith had already been experimenting with AI to help bring her campaign and product launches to life.

To help execute the vision for The Doux’s Press Play Collection, which launched last year, she used Midjourney AI to organize the endless thoughts in her head and generate usable renderings that guided her production team. “We didn’t want to spend a lot of time and money on revisions,” says Smith.

Smith is inspired by everything from the Black Barbie evolution to pin-up culture to Palm Springs aesthetics. “When people are communicating with any of these platforms, even if you‘re good at it, you’re still going to have to be very specific,” says Smith.”

How The Doux uses AI to engage community

HubSpot

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