Future of newsletters: 6 trends changing the newsletter industry in the next year [Guide]
HubSpot has published a new guide, ‘
Ramona Sukhraj says, “The future of newsletters is unified, AI-powered, and multi-channel. Marketers need to move beyond inbox-only strategies to reach their audience and get creative. That means using AI for content creation, CRM-driven personalization, and integrated measurement across email, web, and social.
To succeed, focus on segmenting your audience, automating workflows, and tracking engagement with a Smart CRM like HubSpot. Prioritize deliverability, privacy, and accessibility, and choose monetization models that feel natural, not pushy. Start by reviewing your tech stack, updating your measurement dashboards, and testing new formats.
The State of the Newsletters Industry
As of 2024, there were more than 50,000 newsletters on the newsletter platform Beehiiv alone. That’s nearly double the number it hosted the year prior, and thousands more have been added across web platforms and inboxes in the months since.”
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