Analyzing AI and Future of Websites
Content Marketing Institute contributor Robert Rose has published an article analyzing the impact of AI on websites.
He says, “Every few years, the internet declares something dead. Blogs. Snail mail. Email. Social media. And in 2010, the forecasted big casualty was brand websites.
Back then, Facebook was the unstoppable center of gravity. Some declared the open web dead, advising businesses to abandon their standalone sites and build everything on other apps. “Why maintain a website,” the argument went, “when the audience is already here?”
Some brands listened. Many moved their content, customer service, and, in some cases, their stores onto platforms like Facebook pages. Almost immediately, nothing happened.
Well, nothing except the inevitable: As the platforms grew, organic reach collapsed, algorithms shifted, and visibility evaporated. The companies that surrendered their websites suddenly realized that businesses telling you to build on their land rarely have your best interests in mind.”
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