SEJ Lists Eight Most Important PPC KPIs
Important PPC KPIs include metrics like CTR, CPC, conversion rate, and ROAS to measure ad relevance, cost efficiency, and revenue impact. Tracking these indicators helps marketers optimize campaigns for better performance and higher profitability.
Search Engine Journal contributor Brooke Osmundson has published an article featuring the eight most important PPC KPIs you should be tracking.
She says, “If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance.
Executives are not impressed by screenshots of green arrows. They want to know if paid media is adding profit, building pipeline value, and supporting long-term growth.
That is a much higher bar than “our CTR went up this month!”
At the same time, running PPC campaigns has become more complicated, even with the help of AI.
Privacy rules limit what we can track. AI is now shaping everything from the auctions to the creatives used in your ads. All the while, users bounce between devices, different channels, and intent states before they even think about converting.”
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