Ecommerce PPC uses targeted paid ads to drive high-intent shoppers directly to product pages, boosting visibility and sales. It enables precise audience targeting, measurable ROI, and rapid scaling for online stores.

Search Engine Land has published a new guide, ‘Ecommerce PPC: 4 takeaways that shape how campaigns perform’.

Mark Meyerson says, “We’ll look at how the core differences between ecommerce and non-ecommerce models influence PPC strategy and how to use each platform’s strengths to support your products.

1. Performance Max is built for ecommerce

Google Ads is a key platform for ecommerce businesses largely because of Performance Max campaigns.

I’d go as far as saying PMax works best for ecommerce. Nine times out of 10, nonecommerce businesses will struggle with it.

PMax requires substantial data to learn and improve, and ecommerce brands generate that data quickly through higher sales volumes and lower ticket sizes.

Non-ecommerce brands that drive large numbers of leads may be candidates for PMax, but for most ecommerce businesses, it can deliver strong results.

To get the most out of PMax, you must:

  • Optimize your feed.
  • Segment your campaigns.
  • Ensure conversion tracking is in place.”

Ecommerce PPC: 4 takeaways that shape how campaigns perform

Search Engine Land

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