Content Marketing Institute is hosting a webinar, ‘What Your CMO Wishes You Knew’ on Thursday, December 18, 2025, at 1.00 pm EST.

The CMI team says, “In this 60-minute roundtable, four B2B CMOs will speak openly about the state of marketing in 2025, the shifts that will define 2026, and the common gaps they see between leadership priorities and marketing execution. This isn’t another “trends” panel — it’s an unfiltered conversation straight from the C-suite.

You’ll walk away with:

  • Insights into how CMOs define success (and where teams often misalign)

  • A candid look at how leaders make trade-offs when budgets tighten

  • Real talk on what CMOs want teams to stop—and start—doing with AI

  • Examples of how CMOs navigate ownership across the customer journey

  • Practical lessons on balancing brand building with demand generation“.

What Your CMO Wishes You Knew

Content Marketing Institute

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