Search Console insights help brands understand how users discover their content, revealing performance trends, high-impact queries, and optimization opportunities. These insights guide smarter SEO decisions, improve visibility, and strengthen a site’s presence across both traditional and AI-driven search results.

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Getting started with Search Console Insights’.

The GSC team says, “Search Console Insights centralizes your performance highlights and provides a high level view of your Search traffic. It shows how your content is performing, what’s trending up or down, which queries are bringing visitors to your site, and more! In this video, Daniel Waisberg talks about a quick way to get started with Search Console using the Insights report.”

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