Maximizing paid ads profitability is essential in a landscape where ad costs are rising and user attention is shrinking. Brands must leverage AI-driven targeting, smarter bidding strategies, and continuous optimization to ensure every rupee spent delivers measurable returns.

Search Engine Journal contributor Sarah Stemen has published an article on maximizing paid ads profitability with a strategic landing page audit.

She says, “Landing pages are where intent meets experience. When they align, conversion rates increase. When they don’t, even high-quality traffic bounces, and your cost-per-acquisition (CPA) spirals upward.

This post walks through the core elements of a high-performing landing page strategy. This strategy is one that not only converts visitors, but also strengthens your ad campaigns. Whether you’re running Google Ads or Meta campaigns, these landing page strategies apply.

Why A Landing Page Audit Matters To Advertisers

Most advertisers focus heavily on the ad itself: the creative, the targeting, the bid strategy. That makes sense. But the landing page is where the actual conversion happens. It’s the final step in the funnel, and it has a direct impact on campaign performance.”

How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit

Search Engine Journal

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