Marketing success in the age of AI depends on leveraging data-driven insights, predictive analytics, and automation to deliver highly personalized customer experiences. Brands that combine human creativity with AI-powered tools gain a competitive edge in engagement, efficiency, and ROI.

Semrush contributor Tushar Pol has published an article on marketing success in the age of AI.

He says, “We’re at a turning point in SEO.

For decades, the playbook was simple: create great content, optimize for search, and watch the traffic roll in. A lot of successful businesses were built on that playbook. Semrush is a living example of this.

But generative AI has changed SEO forever. Here’s what we’re noticing across the industry:

  • Google is sending less traffic to websites as more queries are answered directly in AI Overviews
  • You might think AI chatbots like ChatGPT & Claude would make up that lost traffic, but they largely cite big brands, making it harder for smaller sites to gain visibility
  • With fewer clicks, SEO doesn’t deliver the same predictable ROI it once did

So, how do you build a successful online business when traffic sources are drying up?

Before we share our advice, let’s revisit the pre-AI world of SEO for a bit. And explore why we should do marketing with more intention.”

Traffic Is Down—Now What? Marketing Success In the Age of AI

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