HubSpot shares three bitter truths marketers
HubSpot contributor Curt del Principe has published an article covering
She says, “When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”
We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack about marketing!” she grinned.
I asked for three of the bitterest truths that marketers need to hear. And, folks… it’s time to take your medicine.
Lesson 1: Marketing’s job is not to drive revenue.
Every CMO in the audience just reflexively jerked towards the “unsubscribe” button. Stick with us here.
“The problem with being focused on revenue is that your marketing feels like you’re just throwing spaghetti at the wall,” says Oloyede. “You just chase leads all day. ‘They didn’t click my email, let me move on to the next topic, and see if that works. And you jump and jump and jump.’”
She points out that the instant gratification within digital marketing has raised a generation of marketers who have never been given the fundamentals. Which works until it doesn’t.”
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