By 2026, social platforms will function more like intelligent ecosystems, integrating AI agents, immersive AR experiences, and frictionless in-app commerce. Brands will focus on community-owned engagement, conversational marketing, and real-time adaptability to stay relevant in a fast-evolving digital landscape.

The latest ‘HubSpot Marketing’ video is titled ‘How to Turn Social Media Into Your Most Profitable Channel’.

This video covers the following:

  • The 3-Platform Rule: How to choose which social platforms actually deserve your time
  • The 80/15/5 Content Formula that drives engagement (not just vanity metrics)
  • Modern discovery tactics that work now (hint: it’s not hashtag stuffing)
  • AI-powered automation that saves hours while keeping your brand human
  • The exact metrics to track for real ROI.

HubSpot Marketing