ChatGPT SEO focuses on optimizing content so it ranks well in AI-driven answer engines, not just traditional search results. It prioritizes clear intent, structured information, and conversational clarity to ensure your content is easily understood and surfaced by AI models.

Neil Patel has published a new video, ‘The ChatGPT SEO Playbook for 2026’.

In this video, you’ll learn:

  • How ChatGPT is changing the way it decides which brands to cite and recommend
  • Why certain sources (and platforms) will lose authority while others gain power
  • How video, sentiment, and freshness signals will reshape AI discovery
  • What brands must start doing now to stay visible in 2026 and beyond.

Neil Patel’s Blog

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