Falling for fake influencers can drain budgets and damage brand credibility, as inflated followers and engagement create a false sense of influence. Marketers must rely on data-driven vetting, authenticity checks, and transparent metrics to avoid partnering with misleading online personalities.

The latest Ahrefs Podcast episode is titled ‘Stop Wasting Money On Fake Influencers (Do This Instead)’ featuring Jeremy Boissinot.

Here’s what you’ll learn in this episode:

  • The rise of fake influencers in B2B
  • How LinkedIn influencers fake follower counts (it’s not what you think)
  • AI-generated comments and the “Dead Internet Theory” on LinkedIn
  • The real motivation behind spam commenting
  • How to measure an influencer’s true authenticity
  • Are influencer engagement pods still a thing?
  • Trust is the new currency: separating experts from algorithm hackers.

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