CMI on the three Rs of marketing
Content Marketing Institute contributor Robert Rose has published an article featuring the three Rs of marketing that will define marketing in 2026.
He says, “People live by the stories they tell themselves. A relationship ends, and suddenly they “can’t trust anyone.” A few career setbacks, and they believe they’re “not meant for success.” I botched an apple pie during the pandemic and still say I’m “not the kind of person who bakes.”
It’s rarely the experience that shapes us. It’s the meaning we attach to it. We don’t react to reality. We respond to the narratives we build around it.
Many marketers tell themselves a story about why the work isn’t landing the way it used to. They say it’s a measurement or a technology problem. They tell themselves they need better dashboards, cleaner attribution, more automation, and more tools.
But I suspect marketing isn’t suffering from any of those things — instead, it’s suffering from a lack of meaning.”
Comments are closed.
