Content Marketing Institute has made this webinar available on demand: ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’.

The CMI team says, “Everyone’s shouting “AI” — but the marketers who actually win in 2026 won’t be the ones with the most prompts or the flashiest AI demos. They’ll be the ones who’ve built stronger muscles in thought leadership, first-party data, personalization, and experiences — and then let AI breathe more creative life into those efforts.

In this webinar, CMI will take you behind the headlines of our latest B2B Content and Marketing Trends Report to unpack the real insights: why strategy beats scale, why people matter most, and why “lipstick on a PDF” won’t cut it anymore.

Join us to explore the seven key takeaways shaping B2B marketing in 2026 — from AI to experiential marketing — and walk away with a sharper view of where to focus, what to fund, and how to outlast the hype.

If you’re tired of AI déjà vu panels and want the straight story on what actually moves the needle, this is the session you don’t want to miss.”

More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026

Content Marketing Institute

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